Your media kit includes promotional materials of your organization or institution which will be distributed to Bulgarian market for promotion. You could plan your educational media kit with different kind of advertising in education. We can prepare a media plan for school and university advertising which will has good result. It depends of your vision and your conditions. Please, be advised that it is better if your marketing team could offer specific conditions only for Bulgarian market which includes magazine advertising options and additional advertising. It is better when you use a combination of magazine advertising options with additional options because your view increases.
It is a good combination for example, if you choose:
a publication in the education magazine;
a participation in the educational fair “Education Beyond Borders” in Sofia;
an additional advertising options.
Each part of this combination provides a different visibility and that is why it is suitable their combining. It is very important that the making new image is real for a period of time, longer than a month. If you wish to enter in Bulgarian market, the educational journals advertising will work for your organization longer but if you would like quick results it is good to choose more options which are available for education. Example: if your school or university wants to make school or university advertising in the education magazine, it will be good to publish a profile with advertising page. In addition of this you can make online advertising or you can make presentation in Sofia. It depends of your plan. It is not enough only one publication or only one participation in a fair. Good image is when you make it for long time!
You can find useful information about the advertising options here: