Targeting & Segmentation

Better targeting & segmentation - More Sales by Knowing Better your target group!

1. Database profiling

Structured info (corporate, financial, marketing, IT etc) regarding a company.

2. Building Databases of Prospects

A specific database of companies is built upon request, based on specific selection criteria and required information (e.g. to build a database containing all the beauty centers in Bucharest and top 10 towns in Romania).
Data consolidation: the information from different databases related to the same entity is gathered into a unique record, containing all available information.

3. Tele-research

Research by phone or by email. From very fast (1-2 days) short (1-4 questions) research to support tactical decisions, to highly elaborated research with up of 50 or even 100 conditional questions.

4. Study of the catchment area

Our geo-demographical data is put on work for calculating number of PO Boxes in the proximity (geographical distance, distance by car) of a store, together with the profile of the households of the neighborhoods.